Good Boy Training

Good Boy Training is a reward based, fear free dog training service based in Asbury Park, New Jersey. They are a team of caring dog lovers, that work with dogs of all ages with tailored training that is unique to each dog. I had the pleasure of creating a logo and branding identity that feels as friendly and inspiring as they are.

The goal was to resonate with millennial dog parents who were looking to build a strong, positive relationship with their dog. I used a bright and colorful palette, and friendly type to create promotional merchandise like t-shirts, brochures, and stickers, assets for social media and the website, and more.